Discover the C.O.D.E.

So, you're curious about how I turn information into inspiration, and words into action? Well, it’s time to pull back the curtain! Let me introduce you to my C.O.D.E. – the four-step process that's the heartbeat of every project I take on. It’s how I ensure your message not only hits the mark but also makes a lasting impact.

Step 1 - C: Collect - Where the Magic Begins

First things first, I dive deep into your world. I get to know your organization inside out – your mission, your stories, your triumphs, and your challenges. But that’s not all. I also get cozy with understanding your donors. What makes them tick? What inspires them to act? This step is all about gathering the nuts and bolts that will form the foundation of our compelling narrative.

Step 2 - O: Organize and Research - Laying the Groundwork

With a treasure trove of information in hand, it’s time to sift through the gold. I organize all the facts, figures, and feelings, and then hit the books (and the web) for research. This step ensures that your copy isn’t just heartfelt but also head-smart, grounded in facts that resonate with your audience.

Step 3 - D: Draft - Where Words Take Flight

This is where the rubber meets the road. I take all that organized info and start crafting the first draft. This isn’t about getting it perfect – it’s about getting it down, then getting it right. I let creativity lead the way, ensuring your message is not only clear and concise but also compelling and convincing.

E: Edit - The Final Polish

Now, it’s time to refine and perfect. This final stage is all about polishing and tweaking, turning that rough diamond into a gleaming gem. I edit, revise, and fine-tune every word, every sentence, to ensure your message is not just heard, but felt and remembered.

Ready to put the C.O.D.E. to work for your cause?

My Secret to Engaging Copy That Builds Connections

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