7 Gritty Marketing Tips Nonprofits Can Learn from 70s Crime Cinema

I'm a massive movie buff, especially when it comes to gritty 1970s crime dramas.

Lately, I've been revisiting classics like Across 110th Street (1972), The French Connection (1971), Charley Varrick (1973), The Friends of Eddie Coyle (1973), The Taking of Pelham One Two Three (1974), and Get Carter (1971) to name a few.

So... what's the connection to nonprofits, you ask?

Nonprofits can learn a great deal about crafting a message that resonates and connects with their audience on a deeper level.

Are you intrigued? Good... Then let's dive into 7 tips these iconic films hold for marketing your nonprofit organization.

1. Embrace the Grit: Authenticity in Storytelling

Nonprofits often sanitize their stories to avoid discomfort. However, like the uncompromising streets of 70s cinema, the real world is messy, and authenticity resonates. Your story doesn’t need a veneer of perfection; it needs truth. The lesson here? Be real. Show the challenges, the failures, and the triumphs.

2. "Cut to the Chase" - Simplify Your Message

Those movies are known for their straightforward, no-nonsense narratives. Nonprofits take note: cut through the clutter. Simplify your message. Make it direct, compelling, and easy to understand. Complexity doesn’t equal sophistication.

3. The Anti-Hero Appeal: Embrace Flaws

Just like the flawed heroes of 70s crime films, your nonprofit doesn't have to be perfect. People relate to imperfections. Show your journey, warts and all. It's not just about the successes; it's about the struggles and how you overcome them.

4. Build Suspense: Keep Your Audience Engaged

These films keep viewers on the edge of their seats. In your marketing, create a narrative that builds suspense. What will happen next? Will the goal be achieved? Keep your audience engaged and wanting more.

5. A Lesson in Style: Stand Out

Those films have a distinct visual and narrative style. They didn’t blend in; they stood out. For nonprofits, this means finding your unique voice and aesthetic. Don’t be afraid to be different. Embrace what makes you unique.

6. Power of Community: Mobilize Your Audience

Just as these films depicted tight-knit communities, nonprofits should focus on building and mobilizing their communities. Engage your audience. Make them feel part of something bigger. Strong communities are the backbone of successful nonprofits.

7. The Power of a Good Story

These films were, at their core, well-told compelling stories. Nonprofits must remember that at the heart of effective marketing is a good story. Tell yours with passion, authenticity, and a clear message.

Remember, like the memorable characters of 70s crime dramas, your nonprofit's story should be gripping, authentic, and boldly told. It's not just about marketing; it's about making connections that last.