TransformYour Mission
Into A Movement
Nonprofits, Are You Making This Costly Mistake That Loses Donors, Dollars, and Volunteers Every Day?
You May Be Making This Costly Mistake Right Now…
As a nonprofit professional, your to-do list never ends: Fundraising. Outreach. Events. Volunteer chaos. Social media. Donor updates. And more...
And just when you think you’ve got a minute to breathe? Boom! Writing projects that needed to be done yesterday land on your desk.
You’re expected to write like a pro—to inspire action, spark emotion, and pull in donations—while sprinting from fire to fire.
So when the pressure’s on, you default to survival mode: You pull last year’s appeal out of a folder. Swap a line or two. Hit send. Cross your fingers. Move on.
And when the results come in? All you got were...
• A few clicks.
• Fewer donations.
• An inbox full of unsubscribes.
• A board asking tough questions you don’t have answers for.
Everyone blames the usual suspects: The economy. Donor fatigue. Bigger orgs with flashier budgets.
But what if the real reason isn’t what you think it is?
What if it’s not the timing, the list, or even the offer?
What if the very thing you’re relying on to drive action… is quietly working against you?
The Silent Campaign Killer
There’s a hidden issue baked into most nonprofit copy. It's not obvious, but it's absolutely deadly to your results.
I call it The Silent Campaign Killer.
It’s the kind of messaging that sounds okay—but gets ignored.
It shows up in:
Emails that never get opened
Appeals that get polite “no thanks”
Posts that die in the feed with zero clicks
The copy isn’t broken. It’s just invisible.
And invisible copy doesn’t raise money.
If your message doesn’t spark emotion, urgency, or action—it doesn’t stand a chance.
💡 Think this might be happening in your own copy? Keep scrolling. You’re about to see why—and how to fix it fast.
Why You’re Doing Everything Right… But Still Not Getting Results
You’re showing up. You’re doing the work. You’re checking all the boxes.
But the results don’t match the effort:
Donors give once and vanish
Emails go out into the void
Volunteer interest fizzles out
It’s not your mission. It’s not your team. It’s not your heart.
It’s the message. Because if the words don’t work—nothing else does.
This isn’t about being clever. It’s about using words that move people to take action.
5 Common Messaging Mistakes That Kill Your
Marketing Efforts (And More)
1. Jargon Overload
If your copy sounds like it was written for a grant panel instead of a human being, donors will tune out. Speak human. Keep it clear. Make it land.
2. Making Your Nonprofit the Hero
It’s not about your programs—it’s about the donor’s role in the story. If they don’t feel like they made the difference, they won’t give again.
3. Weak CTAs (Calls to Action)
“Donate now” is white noise. A strong CTA grabs the gut: "Give one child a warm bed tonight." That’s what moves people.
4. Follow-Up Fails
A single “thank you” email doesn’t build loyalty. It builds silence. If you’re not following up with value and appreciation, you’re forgetting the most important part: retention.
5. Stats Over Stories
Data is great—but stories move hearts. Lead with emotion. Anchor it in truth. That’s the copy cocktail that converts.
These are five of the most common mistakes I see being made every day. I see dozens more. Most nonprofits are making silent messaging mistakes that bleed donations and stall momentum.
That’s why getting your copy right isn’t just important—it’s mission-critical.
When your message connects with people, you'll see:
Emails get opened—and answered
Donors stick around
Volunteers raise their hands
Campaigns convert like they should
What Smart Nonprofits Do When Donors Disappear
I’m Lou Medina—a direct response copywriter for nonprofits who are done guessing and ready to grow.
For over 15 years, I’ve helped:
Big Brothers Big Sisters
United Way
Austin Hatcher Pediatric Cancer Foundation
Operation Blankets of Love
And dozens of small-but-mighty teams across the country
Turn flat messaging into fundraising firepower. Keep donors coming back. And finally get the words right... Without having to do any more work.
Why Hire a Nonprofit Copywriter?
Copy often feels like something you can DIY.
But it’s also the thing that holds everything else together—or quietly pulls it all apart.
Outsourcing your copy doesn’t just get you better results. It buys back your time. It frees your team to focus on what they do best: executing the mission.
And the right words? They don’t just inform. They inspire.
Whether it’s:
Fundraising letters & appeals
Donor emails & landing pages
Grant proposals & annual reports
Social media, storytelling, or campaign messaging
If it involves words and action—I can help you.
What Nonprofit Leaders Are Saying About Working WIth Me
"Lou was incredible to work with. He nailed exactly what we needed—fast." – Ellie M., Big Brothers Big Sisters
"His writing helped us tell our story in a way that actually connected." – Shayna W., Austin Hatcher Foundation
"Fast, professional, and exactly what we needed to move forward." – Michelle A., Snack Pak 4 Kids
"Clear, compelling, and packed with energy. Total game-changer." – Claire C., United Way
"He made complex ideas simple and powerful. Outstanding." – Heera S., Go Laadli
"Exceeded expectations—and helped us save more lives." – Eileen S., Operation Blankets of Love
Ready to Take The Next Step?
Here’s how we can work together—without the overwhelm:
Option 1: Book a Strategy Call
I’ll help you find your biggest messaging blocks, and map out your next best move.
Option 2: Get Your Free Message Check
Send me a short piece of copy—an appeal, email, or post—
and I’ll send back one sharp insight to make it better.
You’ll see how one smart change can turn a weak message into a strong one.
⚠️ I only take a few of these per month. If this page is live, you might still have time.
OR… keep guessing. Keep rewriting the same tired copy. Keep watching donors drift away.
But if that worked—you wouldn’t still be here.
Let’s fix the words that fuel your mission.
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